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Services
Fractional CMO Engagement
By spending approximately eight hours a week inside your organization, a Salt Foundry CMO will help you achieve revenue and lead targets by:
Translating the CEO & the Board’s vision into KPIs, objectives, and marketing campaigns
Defining key talent needs, and assist in finding, interviewing, and managing the team and agencies to implement the marketing strategy
Taking the responsibility of marketing management off the CEO’s shoulders, while regularly reporting on all progress
Developing a testing and learning agenda to continually innovate and improve marketing effectiveness
Great for companies:
…with an annual revenue of at least $2 million
…looking for a consistent leader at a fraction of the cost of a full time CMO that specializes in growing eCommerce businesses
Strategic Growth Playbook
By utilizing a thorough marketing audit and spending time with your organization, a Salt Foundry CMO will deliver a Strategic Growth Playbook, which involves:
Deep diving into your marketing strategy and providing clear direction on what needs to be improved to reach your goals
Running a 4-hour Strategy Session for your team using proven problem-solving and marketing frameworks to focus your strategy
Delivering a prioritized marketing campaign list with KPI targets for the next 6 months
Great for companies:
…with an annual revenue of at least $1 million
…with a strong marketing team that is in need of a fresh and accurate strategy
…in need of an audit of their current marketing campaigns and systems, and a clear direction of where to focus moving forward
Marketing Sprint Planning
By meeting regularly with a Salt Foundry CMO, you will gain clarity, accountability, and sustained progress. Tangible outcomes are achieved by:
Applying proven strategy frameworks to solve challenges, prioritize opportunities, and accelerate execution
Meeting every two weeks to tackle key questions and assess performance
Clearly defining next steps and priorities between sessions so initiatives move forward and teams remain aligned
Great for companies:
…who need a trusted advisor to think through strategy, decisions, and next steps
…seeking mentorship that strengthens the skills and confidence of their marketing team
…that desire consistent, high-level guidance without the commitment of a full-time or embedded CMO